Why the face?

Having missed out on the first season of Modern Family due to ignorance, my wife and I are joyfully doing our penance thanks to the miracle of Netflix. In the pilot, "cool dad" Phil attempts to validate his coolness by claiming that he "texts" and "knows the lingo." He then proceeds to rattle off the various acronyms and what they stand for: "LOL - laugh out loud; OMG - oh my god (or gosh, if you live in Utah*); WTF - why the face?"

*My little brother came up with what I think is a great idea for a Utah t-shirt: "heck is the place for people who don't believe in gosh."

I had my own "why the face?" moment earlier today when Dug sent me the following via email:

National Forest Service accepts Snowbird expansion proposal

Effectively this expansion will take one of the best early morning ski zones and make the slackcountry lift access from Snowbird even easier than it is already. And already if you're not there early, it gets bumped out thanks to people accessing it from Snowbird backcountry gates.

I was disgusted, making a face indeed. So I responded, via chat, to Dug. And I expressed my disgust. And I used a word for Snowbird management that starts with "f" but isn't "face."

To which, I got the following response:

hi mark. it's kim.

don't know why dug is logged in here.

Oops. Sorry, Kim. Please don't tell Dug he isn't allowed to come over to my house anymore.